Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
| Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content |
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading |
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance |
| Email Marketing | 20% | - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
How many automation rules can you have
- A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
- B. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
- C. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- D. Always 100
Correct Answer: B 🗳️
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Marketing
- B. Administrator
- C. Sales Manager
- D. Sales
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
- B. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
- C. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
- D. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
Correct Answer: A,D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Select available User Roles
- A. Marketing Manager
- B. Administrator
- C. Sales User
- D. CD Marketing
- E. Sales Manager
- F. Sales
Correct Answer: B,D,E,F 🗳️
What is true about the Salesforce connector [Choose two answers]
- A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
- B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
- C. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
- D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Correct Answer: A,B 🗳️
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