Exam Name: Marketing Cloud Connect Essentials
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Salesforce MCC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Connect Essentials |
| Exam Number: | MCC-201 |
| Exam Format: | Practical Exercises, Hands-on Labs, Instructor-Led Training |
| Exam Duration: | 240 minutes |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant |
| Sample Questions: | Salesforce MCC-201 Sample Questions |
| Exam Way: | Instructor-led training course (virtual or classroom) with hands-on labs. |
| Pre Condition: | Basic knowledge of Salesforce CRM and Marketing Cloud. Completion of Marketing Cloud Connect Essentials Prework Trailmix is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/users/auser1343/trailmixes/marketing-cloud-connect-essentials-pre-work |
Salesforce MCC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking and Reporting | - Marketing Cloud Reporting
|
| Topic 2: Journey Builder | - Sales and Service Cloud Activities
|
| Topic 3: Personalized Digital Marketing | - Email Sending Methods
|
| Topic 4: Marketing Cloud Connect | - Marketing Cloud Connect Fundamentals
|
| Topic 5: Salesforce Marketing Cloud Overview | - Customer Success Platform Overview
|
| Topic 6: Synchronized CRM Data | - Data Synchronization
|
| Topic 7: Connecting the Clouds | - Configuration and Setup
|
Salesforce Marketing Cloud Connect Essentials Exam FAQs and Straight Answers
The MCC-201 exam, officially titled Marketing Cloud Connect Essentials, is the qualifying test for the Marketing Cloud Consultant certification from Salesforce, a credential at the Intermediate level. Passing it proves you have the skills employers look for in certified professionals, and it can also support progress toward related credentials such as Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Consultant.
Basic knowledge of Salesforce CRM and Marketing Cloud. Completion of Marketing Cloud Connect Essentials Prework Trailmix is recommended. Eligibility rules can change over time, so before you register, confirm the latest requirements on the official exam page: Salesforce MCC-201 exam overview.
Yes. Fast2test offers a free PDF demo for the Salesforce Marketing Cloud Connect Essentials exam so you can judge the quality of our questions and answers before paying anything. Every purchase also comes with 365 days of free updates, and once that period expires you can extend your update service at a 50% discount.
Your purchase is protected by a 100% money-back guarantee. If you sit the corresponding MCC-201 exam within 60 days of buying and do not pass, send us a scan of your exam enrollment slip together with your official Score Report (PDF) within 2 days of the exam date — the candidate name must match the payer's name — and we will process your full refund within 7 days. Please note that exams taken within 3 days of purchase, materials downloaded without ever sitting the exam, free products, and expired orders are not covered. If you would rather not have a refund, you can exchange your order for two exam products of equal value, free of charge, and keep the update service on your original purchase.
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The Salesforce Marketing Cloud Connect Essentials syllabus is organized into 7 domains. The main areas include Connecting the Clouds, Tracking and Reporting, and Marketing Cloud Connect. Scroll up to the Exam Topics section above for the complete, current outline before you plan your study schedule.
Salesforce Marketing Cloud Connect Essentials Sample Questions:
Question 1
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers
A. Designing decision logic via an ... user interface.
B. Processing zipped encrypt
ed files containing subscriber data
C. Creating customer segments from multiple data extensions
D. Setting behavior-based goals
E. Building simple segmented campaigns without SQL queries
Question 2
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
A. Use the Import Wizard in Automation Studio
B. Use an import activity to import a file from the SFTP
C. Use Einstein Segment Recommendations
D. Use a query activity to populate the auto-suppression
Question 3
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
A. Salesforce Campaign Entry Source on the Lead Object
B. Salesforce Data Entry Source on the Contact Object
C. Salesforce Data Entry Source on the Account Object
D. Welcome Email Configuration on the Account Object
Question 4
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
A. Filter Activity
B. Verification Activity
C. Data Extract Activity
D. Import Activity
Question 5
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
A. They should have a shared IP since their volume is under 500,000 messages per month.
B. They should send at least 250,000 messages per month to maintain their sender reputation.
C. They should have one SAP for transactional sends and another for commercial sends.
D. They should have one dedicated IP address for every 100,000 messages send per month.
Solutions:
| Question 1 Answer: A,D,E | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: A,B | Question 5 Answer: B |
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