Salesforce Certified Marketing Cloud Engagement Administrator - MCE-Admn-201 Exam Practice Test
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
Which network(s) support lookalike audiences directly from Advertising Studio?
Correct Answer: C
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A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
Correct Answer: A,B,D
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Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
What would be achieved with SAP?
Correct Answer: A
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A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
When should the admin create separate business units for each of NTO's brands?
Correct Answer: D
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What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
Correct Answer: B
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Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification
Correct Answer:
C
To use the Einstein Engagement Scoring Dashboard for analyzing customer engagement:
Select Channels: Choose which channels (Email, Push, SMS) you want to include in the engagement scoring.
Activate: Click on "Activate" to start the data analysis process. This will generate insights based on the selected channels and customer interactions over the specified period.
Reference: Salesforce Marketing Cloud Einstein Engagement Scoring
To use the Einstein Engagement Scoring Dashboard for analyzing customer engagement:
Select Channels: Choose which channels (Email, Push, SMS) you want to include in the engagement scoring.
Activate: Click on "Activate" to start the data analysis process. This will generate insights based on the selected channels and customer interactions over the specified period.
Reference: Salesforce Marketing Cloud Einstein Engagement Scoring
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
Which two settings could solve this issue?
Choose 2 answers
Correct Answer: A,D
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Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
Correct Answer: B,D
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A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
Correct Answer: B
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Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
Correct Answer: A,D,E
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A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
What consideration should be given to the preference profile centers for this integration?
Correct Answer: B
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A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
Correct Answer: A,B
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Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
Correct Answer: A,D,E
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(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
What should NTO do to create this audience?
Correct Answer: C
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