Salesforce Certified Marketing Cloud Engagement Administrator: MCE-Admn-201 Exam Premium File as PDF & Test Engine

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Triggered Send
B) Suppression list
C) Template-based emails
D) Automation StudioTerm
E) Data Filter

2. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A) Purchase a new private Domain for use in CloudPages
B) Purchase a new SAP for de-special.ntmarketing.com
C) CloudPages must use pages.ntmarketing.com
D) CloudPages must use the SAP domain

3. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A) Define a Delivery Profile.
B) Define custom Reply Mail Management.
C) Define a Subscriber -specific From Name.
D) Define a Sender Profile.

4. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A) Only active email subscriber is counted.
B) There are overlapping contacts in each of the channel
C) Mobile subscribers are not counted as contacts.
D) Synchronized contacts are only counted after sending

5. An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

A) Venue Details
B) Customer Data
C) Event Registration
D) Payment Details

Solutions: