Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 2: Setup | 22% | - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how Marketing Cloud Engagement account capabilities map to business needs - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how to configure integrations |
| Topic 3: Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices |
| Topic 4: Maintenance | 15% | - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques - Describe the health and performance metrics for a Marketing Cloud Engagement instance |
| Topic 5: Subscriber Data Management | 24% | - Describe Marketing Cloud Engagement data model - Given a scenario, recommend marketing automation techniques - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe the different data types and storage options in Marketing Cloud Engagement |
| Topic 6: Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
- A. Select all records where custom boolean field is true
- B. Select all records that have an email address
- C. Select all records created since a certain date
Correct Answer: A 🗳️
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. The option to convert a qualified Lead to a Contact.
- C. Native execution of a Server-side JavaScript activity.
- D. Flexibility to wait based on duration or a specific time.
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Decimal
- B. Boolean
- C. Text
- D. Number
Correct Answer: B,D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
- A. Engagement Split
- B. Wait Until Date
- C. Join
- D. Einstein STO
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
- B. Building desirable sending history and data will be variable based on list size and engagement.
- C. Sending in large volumes will alert ISPs the new IP Address is now in use.
- D. The IP address is on reserve, is already in use, and has an email sending history.
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
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