Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
- A. No, you can only have one Salesforce connector at a time.
- B. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
- C. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
- D. Yes, but it's only available to customers with the Pro Edition
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
- A. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
- B. Adding a completion action to register prospects on the form.
- C. Creating a segmentation rule to register prospects based on the form submission.
- D. Creating an automation rule to register prospects based on the form submission.
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Which three user role security limits can be added to an individual user account? (Choose three answers.)
- A. Max number of emails the user can send.
- B. Max number of prospects the user can manually create.
- C. Max number of prospects the user can export.
- D. Max number of records a user can import.
- E. Max number of prospects the user can manually delete.
Correct Answer: A,C,D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
New feature alerts can be found at the top of the dashboard.
- A. False
- B. True
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
- A. Execute form handler in real time after every submission
- B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- C. Disable Visitor Activity Throttling and send autoresponder emails after every submission
- D. Attribute all prospect activities to prospect record after every submission
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
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