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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
A) No, you can only have one Salesforce connector at a time.
B) Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
C) Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
D) Yes, but it's only available to customers with the Pro Edition
2. A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
A) Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
B) Adding a completion action to register prospects on the form.
C) Creating a segmentation rule to register prospects based on the form submission.
D) Creating an automation rule to register prospects based on the form submission.
3. Which three user role security limits can be added to an individual user account? (Choose three answers.)
A) Max number of emails the user can send.
B) Max number of prospects the user can manually create.
C) Max number of prospects the user can export.
D) Max number of records a user can import.
E) Max number of prospects the user can manually delete.
4. New feature alerts can be found at the top of the dashboard.
A) False
B) True
5. What form handler setting allows prospects to receive multiple autoresponders from form hour period?
A) Execute form handler in real time after every submission
B) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C) Disable Visitor Activity Throttling and send autoresponder emails after every submission
D) Attribute all prospect activities to prospect record after every submission
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A,C,D | Question # 4 Answer: B | Question # 5 Answer: C |
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