Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce Certified Marketing Cloud Account Engagement Specialist: MC-201 Exam Premium File as PDF & Test Engine
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Last Updated: Oct 15, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Define the capabilities of a segmentation rule - Define the capabilities of page actions |
| Topic 2: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 4: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
- A. Custom Opportunity fields
- B. Custom Account fields
- C. Custom Prospect fields
- D. Custom Record Type fields
Correct Answer: A,B,C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
You want to track prospects that click on a banner ad. What do you use?
- A. Completion actions
- B. Customer redirect
- C. Lead scoring and grading
- D. Page actions
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
- A. Add rules to the Marketing Cloud Account Engagement tracking code.
- B. Completion Actions with a filter
- C. An Automation Rule
- D. Visitor Filters
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Where on a prospect record would you look to see if a prospect had registered for a webinar?
- A. Insights
- B. Prospect Activities
- C. Contents
- D. Custom Fields
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
- A. Completion Action
- B. Page Action
- C. Automation Rule
- D. Dynamic List
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
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