Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce Certified Marketing Cloud Email Specialist: MC-202 Exam Premium File as PDF & Test Engine
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Last Updated: Aug 05, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 14% | - Analyze campaign performance - Leverage analytics and Einstein features - Create and configure reports |
| Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
| Content Creation and Delivery | 24% | - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending - Configure send settings |
| Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Subscriber and Data Management | 26% | - Design and configure Data Extensions - Troubleshoot send and data issues - Import and manage subscriber data - Configure segmentation tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A) Attribute Group
B) SQL Query Activity
C) Data Filter
2. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
A) Salesforce CDP and Einstein Engagement Scoring
B) Automation studio and Query Activity
C) Journey Builder and Engagement Split
3. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
A) Email and Journey Overview Dashboard
B) Email Performance Dashboard
C) JourneyPerformance by Email Dashboard
4. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
A) Suppressed contacts from contact deletion
B) DoNotTtad preferences
C) Bounced contacts from previous sends
5. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
A) Send an SMS to NTO's entire customer database with a link to subscribe.
B) Send an email to NTO's entire customer database asking for referrals.
C) Collect emails at offline activities, including in stores.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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