Marketing-Cloud-Account-Engagement-Specialist by Salesforce Actual Free Exam Questions And Answers

Question 1

LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

A. Embed the campaign tracking code on their website

B. Use a stock layout provided in Marketing Cloud Account Engagement

C. Use above form and below form content to create the layout

D. Import layout using a URL from their website

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 2

Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event ' s schedule without requesting information from those who visit?

A. Landing page with a form

B. Landing page without a form

C. Landing page with a form handler

D. Email template with a form embedded into the HTML

Discussion 0

Correct Answer: B Vote an answer

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Question 3

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.

C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Discussion 0

Correct Answer: D Vote an answer

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Question 4

What variable tag must be included in an email to allow prospects to manage their email preferences?

A. %%unsubscribe % or %% opt_out %%

B. %%opt_out%% or %%email_preference_center%%

C. %%opt_out%% report_spam %%

D. %%unsubscribe %% or %% email_preference_ center %%

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 5

What is true about building landing pages in Salesforce using the enhanced landing page experience?

A. The page can be associated to either a connected or unconnected campaign.

B. Custom code and script can be added to the header or footer code.

C. When you create or edit an enhanced landing page, it is automatically published.

D. The only way to add a Pardot form to page is by adding the iframe code in an HTML component.

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 6

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?

A. Prospects were deleted after clicking the call-to-action link.

B. Prospects clicked the call-to-action link multiple times.

C. Prospects clicked the unsubscribe link.

D. Prospects were removed from the recipient list after clicking the call-to-action link.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 7

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A. Webinar attended

B. Assigned to a user

C. Form submission

D. Landing page error

E. Unsubscribed from email

Discussion 0

Correct Answer: A,C,E Vote an answer

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Question 8

Which is NOT a way to assign a custom role to a user?

A. Add a batch of existing users to a Custom Role using table actions

B. Edit an existing Default Role, and it will automatically convert to a Custom Role.

C. Assign new users to a previously created Custom Roles during the import process.

D. Add a user to a Custom Role directly from their User Record.

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 9

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A. A prospect sending an email to their assigned user

B. A prospect submitting a form on a landing page

C. A prospect being converted from a Lead to a Contact

D. A prospect clicking on a tracked link in an email

Discussion 0

Correct Answer: B,D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 10

When do prospects sync to your CRM?

A. When the prospect fills out a form on a landing page

B. When a prospect has been assigned to a user or queue.

C. When the prospect has a lead score greater than 50

D. When a prospect is created manually in the Marketing Cloud Account Engagement database.

E. When the prospect visits a landing page

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 11

What HML merge field should be included in an email to allow prospects to manage their email preferences?

A. {{Unsubscribe}} or {{Opt_Out}}

B. {{OptOut}} or [{EmailPreferenceCenter}}

C. {{Unsubscribe}} or {{EmailPreferenceCenter}}

D. {{OptOut}} or {{ReportSpam}}

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Salesforce Marketing Cloud Account Engagement Specialist - Marketing-Cloud-Account-Engagement-Specialist Exam Practice Test

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