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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Customer Needs and Business Requirements- Small and medium business printing needs
- Cost optimization and efficiency drivers
- Enterprise printing workflows and document management
HP Imaging and Printing Portfolio Overview- Print solutions and services ecosystem
- Inkjet and Laser printing technologies
- Printer and multifunction device categories
Sales Fundamentals- Basic competitive positioning
- Solution mapping to customer requirements
- Consultative selling approach
HP Value Proposition and Differentiation- Sustainability and environmental considerations
- Reliability and total cost of ownership
- Security and managed print services

HP Imaging and Printing Sales Fundamentals Sample Questions:

Which statement is true about HP Universal Color Tables?

  • A. They must be selected from the print menu
  • B. They use different printheads for different colors.
  • C. They use object tagging to employ the best settings for each type of image
  • D. They can be printed from the printer so you can see exactly which colors the device prints.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Why are up-selling and cross-selling beneficial to a channel partner?

  • A. They typically involve a higher value product leading to higher profits
  • B. They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
  • C. They allow the partner higher profits in combination with faster sales cycles.
  • D. For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Why is securing an imaging and printing device important to a business?

  • A. An unsecured imaging and printing device is vulnerable to physical damage
  • B. Securing the imaging and printing device simplifies the process of outsourcing printing.
  • C. An unsecured imaging and printing device allows users to modify their privileges in Active Directory.
  • D. An unsecured imaging and printing device is an open port to the businesses network for internal and external hackers.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Why does HP create customer segments?

  • A. To monitor inventory
  • B. To divide the customer's workforce into departments to address specific customer groups
  • C. To control which products are marketed to various types of accounts
  • D. To help HP sales people locate the series of products that works best for a customer group
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

According to HP, what is involved in cross-selling?

  • A. selling the client a device that has more features to drive cost savings
  • B. selling the client a balanced mix of HP MFPs and single function printers
  • C. selling HP printers that can print from both a Macintosh and a PC
  • D. selling the client accessories that go with their device to make them more functional
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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