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HP HP2-B102 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Needs and Business Requirements | - Small and medium business printing needs - Cost optimization and efficiency drivers - Enterprise printing workflows and document management |
| HP Imaging and Printing Portfolio Overview | - Print solutions and services ecosystem - Inkjet and Laser printing technologies - Printer and multifunction device categories |
| Sales Fundamentals | - Basic competitive positioning - Solution mapping to customer requirements - Consultative selling approach |
| HP Value Proposition and Differentiation | - Sustainability and environmental considerations - Reliability and total cost of ownership - Security and managed print services |
HP Imaging and Printing Sales Fundamentals Sample Questions:
Which statement is true about HP Universal Color Tables?
- A. They must be selected from the print menu
- B. They use different printheads for different colors.
- C. They use object tagging to employ the best settings for each type of image
- D. They can be printed from the printer so you can see exactly which colors the device prints.
Correct Answer: C 🗳️
Why are up-selling and cross-selling beneficial to a channel partner?
- A. They typically involve a higher value product leading to higher profits
- B. They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
- C. They allow the partner higher profits in combination with faster sales cycles.
- D. For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
Correct Answer: C 🗳️
Why is securing an imaging and printing device important to a business?
- A. An unsecured imaging and printing device is vulnerable to physical damage
- B. Securing the imaging and printing device simplifies the process of outsourcing printing.
- C. An unsecured imaging and printing device allows users to modify their privileges in Active Directory.
- D. An unsecured imaging and printing device is an open port to the businesses network for internal and external hackers.
Correct Answer: D 🗳️
Why does HP create customer segments?
- A. To monitor inventory
- B. To divide the customer's workforce into departments to address specific customer groups
- C. To control which products are marketed to various types of accounts
- D. To help HP sales people locate the series of products that works best for a customer group
Correct Answer: D 🗳️
According to HP, what is involved in cross-selling?
- A. selling the client a device that has more features to drive cost savings
- B. selling the client a balanced mix of HP MFPs and single function printers
- C. selling HP printers that can print from both a Macintosh and a PC
- D. selling the client accessories that go with their device to make them more functional
Correct Answer: D 🗳️
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