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- Total Questions: 120
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Microsoft MB-260 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Passing Score: | 700 (scale 1-1000) |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple choice, Drag-and-drop, Sequencing, Scenario-based |
| Available Languages: | Japanese, English, French, Simplified Chinese, German, Italian, Portuguese (Brazil), Spanish |
| Certificate Validity Period: | Retired as of November 30, 2024 |
| Real Exam Qty: | 40-60 |
| Exam Price: | 165 USD |
| Recommended Training: | Official MB-260 Study Guide Microsoft Learn Learning Path |
| Exam Registration: | Pearson VUE Microsoft Registration Page |
| Sample Questions: | Microsoft MB-260 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/certifications/exams/mb-260/ |
Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure measures and segments | 15-20% | - Create and manage measures - Define segment logic - Apply filters and conditions |
| Topic 2: Implement AI predictions | 5-10% | - Configure built-in models
|
| Topic 3: Configure third-party connections and exports | 5-10% | - Integrate with Dynamics 365 apps - Set up data destinations - Export data to external systems |
| Topic 4: Administer Customer Insights - Data | 5-10% | - Apply security and compliance policies - Monitor data refreshes - Ensure data privacy and consent - Manage environment settings |
| Topic 5: Create customer profiles through data unification | 35-40% | - Manage relationships and activities - Define match rules - Configure merge policies - Verify unified profiles |
| Topic 6: Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Topic 7: Ingest data into Customer Insights - Data | 10-15% | - Transform and cleanse data
|
Everything You Want to Know About the Microsoft Customer Data Platform Specialist (MB-260) Exam
The MB-260 exam, officially titled Microsoft Customer Data Platform Specialist, is the Microsoft exam you pass to earn the Microsoft Certified: Customer Data Platform Specialist certification, a credential at the Specialist level. Passing it confirms the skills defined in the official exam outline.
The MB-260 exam includes 40-60 questions and gives you 120 minutes to finish them. That is a tight pace per question, so get used to reading each stem once, flagging anything uncertain, and moving on rather than getting stuck. Running timed practice tests in the Fast2test desktop or online test engine is the most reliable way to build that rhythm before exam day.
The passing score for the MB-260 exam is 700 (scale 1-1000), and the official registration fee is 165 USD. Keep in mind that a failed attempt means paying 165 USD again in full to retake it, so book your slot only when your scores on Fast2test practice tests sit consistently above the passing line.
Microsoft lists the following prerequisites or eligibility notes for the MB-260 exam: No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform. Requirements can change over time, so confirm the details on the official exam page at Microsoft's official site before you register.
You can register for the MB-260 exam through the official channels below:
The exam is delivered in the following format: Online proctored or onsite at Pearson VUE test centers. Choose a date that leaves you enough time to work through the full 120-question practice set first.
Microsoft recommends the following training resources for MB-260 candidates:
Official courses build the theory, and the 120 practice questions from Fast2test help you turn that theory into exam-ready speed and accuracy.
Yes. Fast2test offers a free PDF demo of the MB-260 material, so you can check the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates, and if your product expires you can extend the update service at a 50% discount from your member zone.
Your purchase is protected by a 100% Money Back Guarantee with clear conditions: if you take the corresponding MB-260 exam within 60 days of purchase and do not pass, you can apply for a full refund. The candidate name must match the payer name, and you need to submit a scanned exam enrollment slip together with the official Score Report PDF within 2 days of taking the exam; claims are processed within 7 days. Sitting the exam within 3 days of purchase, downloading without taking the exam, free materials, and expired orders are not covered. If you would rather not take a refund, you can exchange your order for two free exam products of equal value and keep the update service on your original purchase.
Delivery is instant: your download links are emailed within one minute of payment, and you can also download directly from the website. If nothing arrives within 2 hours, contact customer service and check your spam folder. There is no limit on how many computers you can install the material on.
The MB-260 exam blueprint is divided into 7 domains, starting with Administer Customer Insights - Data (5-10%); Ingest data into Customer Insights - Data (10-15%); Implement AI predictions (5-10%). For the complete domain-by-domain breakdown, see the Exam Topics section above — it lists every topic the current outline covers.
Microsoft Customer Data Platform Specialist Sample Questions:
Your company uses Microsoft Dynamics 365 Customer Insights - Data as the Customer Data Platform.
The marketing team needs to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.
Which function should you select in order to create this insight when creating a measure?
- A. In the configuration area, choose MODE as the aggregation function.
- B. In the configuration area, choose TOTAL as the aggregation function.
- C. In the configuration area, choose AGGREGATE as the aggregation function. Select the order line table and add the amount field.
- D. In the configuration area, choose SUM as the aggregation function. Select the order line table and add the amount field.
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Dynamics 365 Customer Insights - Data.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Customer Insights - Data to be ready for unification.
Solution: Define column types to be appropriate field types, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Select Next and your data is now ready for unification.
Does This meet the goal?
- A. No
- B. Yes
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?
- A. Remove the default "AccountlD" dimension when creating the measure.
- B. Remove the default "CustomerlD* dimension when creating the measure.
- C. Use the default "AccountID" dimension when creating the measure.
- D. Use the default "CustomerlD* dimension when creating the measure.
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
You are a Dynamics 365 Customer Insights system administrator for a university. The university is closed on the weekends, and the system refresh schedule is set to only run on days that the university is open.
To shorten the daily refresh, you notice that some measures could only be refreshed weekly and only need to be available at the beginning of the week.
You need to create custom refresh schedules for these measures.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Explanation:
You are starting an implementation of Dynamics 365 Customer Insights - Data. For the initial setup, you ingest the Contact table and the Lead table from Dynamics 365 Sales and use them in unification.
You need to review the results after completing the first unification run.
Which three results will you be able to review? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Unified customer fields
- B. Duplicate records
- C. Source fields
- D. Searchable attributes and Indexed fields
- E. Lead Conversion IDs
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