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Facebook Certified media buying professional Sample Questions:

1. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $12,500
B) $11,500
C) $10,000

2. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
B) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
C) You should add them as administrators of your Business Manager in order to manage your digital assets.
D) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.

3. Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

A) Conversions
B) Brand Awareness
C) Store Visits
D) Post Engagement
E) Video Views

4. You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A) Change the placement of the ads.
B) Change the bid from automatic to manual.
C) Change the audience to a new one.
D) Refresh the image or video you are using to a new one.

5. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Always include your customers' countries in their own column in your file.
B) Always include the country code as part of your customer's phone numbers.
C) For customer lifetime value rate your customers on a ranking from 1-10
D) Include only customers with highest value order for best performance.
E) Convert different currencies into the same one.

Solutions: