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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Describe the features of an Audience Injection App that uses SDT.

A. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B. The client shares the audience with you. This will generate an email notification that includes the audience composition.
C. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

Question 2

You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A. Sub-Domain | Complete
B. Path | Page
C. Encoded | Direct
D. Phint | URL
E. Exact | Referrer

Question 3

Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A. The campaign did not have labels associated with it.
B. The IDs Delivered section was not configured.
C. The campaign status was set to Idle.
D. The campaign did not have a set end date.
E. The campaign priority was not set.

Question 4

Which of these is a common use case for the Recency setting?

A. To hide older audiences and users that are no longer as valuable for targeting
B. To extend data delivery beyond the default period for the audience
C. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
D. To prioritize delivery of the most recent users in an audience

Question 5

You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
B. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.

Solutions: