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- Total Questions: 122
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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216
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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company ' s key business information?
- A. Operational information
- B. Statistical tracking of KPIs
- C. Employee performance
- D. Shadow catalog information
- E. User behaviors
Correct Answer: A,D,E 🗳️
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What would a marketer include in a Recipe if they want the visitor ' s affinity score to be taken into account when showing recommendations?
- A. Booster
- B. Variation
- C. Ingredient
- D. Exclusion
Correct Answer: A 🗳️
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Which two options are valid use cases for a segment?
Choose 2 answers
- A. Identifying users who abandoned a shopping cart today
- B. Identifying users who viewed a YouTube advertising campaign
- C. Identifying users for activation within an integrated Demand Side Platform
- D. Identifying users who have purchased a certain value in a specified time period
Correct Answer: A,D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. The agent uses a customized next best offer widget powered by the interaction studio connector
- B. Leverage service cloud to inform IS in real-time
- C. Use machine learning to serve product/ content recommendations in email sent by your ESP
- D. Manually sync data from Interaction studio to service cloud
Correct Answer: A 🗳️
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What are the three types of mobile campaigns a business user can create in IS?
- A. Push Message
- B. In-App Notification
- C. SMS Text Message
- D. JSON Data A
- E. Browser Notification
Correct Answer: A,B,C 🗳️
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