Google Display Exam Practice Test - adwords-display Exam Practice Test
Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?
Correct Answer: D
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Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?
Correct Answer: B
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Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?
Correct Answer: A
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Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?
Correct Answer: A
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Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best
method that Kenny can use to target his video?
method that Kenny can use to target his video?
Correct Answer: C
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Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?
Correct Answer: A
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Examine the image given below:
What does the icon in the highlighted area of the video targeting tool represent?
What does the icon in the highlighted area of the video targeting tool represent?
Correct Answer: A
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Which of the following reports shows how your keywords are performing across all campaigns or in the selected campaigns?
Correct Answer: A
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What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?
Correct Answer: B
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Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
Correct Answer: B
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Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?
promoted videos process. What is the fee associated with the account activation?
Correct Answer: A
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Chrissy wants to create advertisements for her business for the Google Content Network. She's interested in creating engaging ads for the Google Content Network, but she doesn't know what type of ads she is allowed to create. There are, she's learned, four different types of display ads in the Google Content Network. Which of the following is NOT an ad type she can use in the Google Content Network?
Correct Answer: C
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Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?
Correct Answer: B
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You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?
Correct Answer: C
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