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Adobe AD0-E559 Exam Syllabus Topics:
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NEW QUESTION # 31
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?
- A. Use Audit Trail
- B. Check User Login History
- C. View Lead Activity
Answer: A
Explanation:
Explanation
To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type.
NEW QUESTION # 32
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.
How can he find out where the email is still being used?
- A. In the Used By page of the program
- B. In the Used By tab of the email
- C. In the Audit Trail of the Admin screen
Answer: B
Explanation:
Explanation
To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used
NEW QUESTION # 33
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. There are more design options for the form's layout
- B. The form can be used across multiple programs
- C. The form can be shared across workspaces
Answer: B
Explanation:
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
NEW QUESTION # 34
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms allow for consistent scoring and reporting and data standardization.
- B. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
- C. Global forms natively offer custom stylization on different landing pages.
- D. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
Answer: A,B
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 35
Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program.
The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.
What are two things that Jay could try to identify the issue? (Choose two.)
- A. Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.
- B. Look in field management to check the value of the token.
- C. Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.
- D. Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.
Answer: A,D
Explanation:
Explanation
Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration. Changing the program status manually or looking in field management will not help Jay solve the issue.
NEW QUESTION # 36
Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.
Why did the webhook fail?
- A. Webhooks can only be used successfully once they are approved
- B. Webhooks can only be used successfully in trigger campaigns.
- C. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.
Answer: A
Explanation:
Explanation
A reason why the webhook failed is that webhooks can only be used successfully once they are approved.
Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign. Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.
NEW QUESTION # 37
A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.
How would they find the list of people who received the losing email?
- A. It is not possible to see who received which test variant
- B. Use the Was Sent Email filter with the Test Variant constraint
- C. Use the Was Sent A/B Test filter with a Variant constraint
Answer: B
Explanation:
Explanation
To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target. The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.
NEW QUESTION # 38
Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)
- A. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
- B. Check to see if the smart campaign is set to run every time or run once.
- C. Check to see if the smart campaign handling the registration has any members.
- D. Check to see if the confirmation email has the correct {{memberwebinar uri}} token.
Answer: B,C
Explanation:
Explanation
Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.
NEW QUESTION # 39
An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.
Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.
There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.
What message will each person receive?
- A. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
- B. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
- C. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.
Answer: C
Explanation:
Explanation
Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging.
Indira will receive an email with sticky toffee pudding messaging. This is because the segmentation is based on dessert preferences, and each segment has only one dessert assigned to it. Therefore, each person will receive the message that corresponds to their first dessert preference in alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes before sticky toffee pudding in alphabetical order, so she will receive the apple pie message. The other options are incorrect because they do not follow this logic
NEW QUESTION # 40
Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:
Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?
- A. Yes. The campaign will fire if a person fills out a form and clicks a link in an email.
- B. No. The campaign will fire If a person fills out a form or clicks a link In an email.
- C. No. Since the smart list has triggers and filters, it will only apply the trigger criteria.
Answer: B
Explanation:
Explanation
Garrin did not set up the campaign correctly to achieve his desired results. The campaign will fire if a person fills out a form or clicks a link in an email, not both. This is because he used an "or" filter logic for his triggers, which means that any one of them will qualify a person for the campaign. To make sure that a person fills out a form and clicks a link in an email, he should use an "and" filter logic instead
NEW QUESTION # 41
A marketer conducted an A/B test and expected the new version to perform better than the original version.
However, this did not occur.
What conclusion can the marketer make about these A/B test results?
- A. The test period was too short and they need to let it run for a longer time.
- B. Their test hypothesis was invalidated and they should test again.
- C. The test was erroneous and the results should be thrown out.
Answer: B
Explanation:
Explanation
The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test. The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance
NEW QUESTION # 42
Review the flow step from a smart campaign:
Which email will a person receive who has opened Email 1, but not Email 2?
- A. They will receive no email.
- B. They will receive Email 2.
- C. They will receive Reminder 1.
Answer: B
Explanation:
Explanation
The person will receive Email 2. This is because the flow step uses the "If Not Opened Email" choice with Email 1 as the constraint. This means that if a person has not opened Email 1, they will receive Email 2. If a person has opened Email 1, they will receive Reminder 1. If a person has opened both Email 1 and Email 2, they will receive no email.
NEW QUESTION # 43
A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?
- A. Put them inside a folder and share that folder with the other desired workspaces.
- B. Clone them to the Design Studio of the other desired workspaces.
- C. Approve them and they will automatically be shared with all other workspaces.
Answer: A
Explanation:
Explanation
To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces.
This can be done by right-clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them
NEW QUESTION # 44
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)
- A. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- B. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- C. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.
- D. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.
Answer: B,C
Explanation:
Explanation
Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox and to click the 'Register Now' CTA on the invite email, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the
{{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.
NEW QUESTION # 45
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
- A. Any statuses, as long as the person is a member of the program
- B. Registered
- C. Invited
Answer: B
Explanation:
Explanation
The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.
NEW QUESTION # 46
A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".
What best practice steps must be taken when embarking on developing such a process?
- A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
- B. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
- C. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
Answer: B
Explanation:
Explanation
The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.
NEW QUESTION # 47
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