Latest Nov 06, 2023 Real Marketing-Cloud-Account-Engagement-Consultant Exam Dumps Questions Valid Marketing-Cloud-Account-Engagement-Consultant Dumps PDF
Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - PDF Questions and Testing Engine
NEW QUESTION # 141
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- B. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
- C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- D. Refine scoring and grading models to only give the Sales team the most qualified leads.
Answer: D
NEW QUESTION # 142
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Even Attribution Model
- B. Salesforce Model
- C. First Touch Model
- D. Last Touch Model
Answer: D
NEW QUESTION # 143
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Static list
- B. Dynamic list
- C. Test list
- D. Static list or Dynamic, both list can be used
Answer: D
NEW QUESTION # 144
How many variations of Dynamic Content it is possible to create
- A. 0
- B. A-Z (25)
- C. A/B (2)
- D. A-C (3)
Answer: B
NEW QUESTION # 145
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
- A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
- B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
- C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
- D. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
Answer: C
NEW QUESTION # 146
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION # 147
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]
- A. Dynamic List
- B. Automation Rule
- C. Completion Action
- D. Segmentation Rule
Answer: B
NEW QUESTION # 148
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
- A. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
- B. Export all the data and assets from the existing tool
- C. Salesforce Connector User has 'Read1 permission to the custom object
- D. Install the Salesforce AppExchange Package and verify the Salesforce connector
Answer: B
NEW QUESTION # 149
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Update your Salesforce connector user permissions
- B. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- C. Locate the relevant documentation and follow the steps to enable.
- D. Update your field mappings by going to Admin > Configure Fields
Answer: B
NEW QUESTION # 150
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- B. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
- C. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- D. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
Answer: C
NEW QUESTION # 151
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Einstein Behavior Scoring
- B. Einstein Campaign Insights
- C. Einstein Lead Score
- D. Marketing Cloud Account Engagement Business Units
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5
NEW QUESTION # 152
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- B. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
Answer: A
NEW QUESTION # 153
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Use the list to send a permission pass email and remove all hard bounces.
- B. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
- C. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
- D. Edit the completion action on the form to only add to the list if the email address is valid.
Answer: B
NEW QUESTION # 154
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. Disable autoresponder emails on this form
- B. PI Enable explicit bot protecting using reCAPTCHA
- C. Include "Not you?" link to allow visitors to reset the form
- D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Answer: B,C,D
NEW QUESTION # 155
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
- B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
Answer: D
NEW QUESTION # 156
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
- A. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
- B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership - C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
- D. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
Answer: C
NEW QUESTION # 157
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
- A. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
- B. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
- C. Marketing Cloud Account Engagement will give you content ideas for each landing page.
- D. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
Answer: D
NEW QUESTION # 158
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
- A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
- B. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
- C. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
- D. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
Answer: A
NEW QUESTION # 159
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is unassigned from its user
- B. The prospect is sent to the recycle bin
- C. The prospect is marked as do not email
- D. The prospect is marked as opted out
Answer: B
NEW QUESTION # 160
There is Custom Field Type in Marketing Cloud Account Engagement called Phone
- A. True
- B. False
Answer: B
NEW QUESTION # 161
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
- A. When was the last time a prospect was emailed in their current email provider.
- B. Identify the currently mailable and unmailable prospects in their current email provider.
- C. The date LenoxSoft last compared data between the email provider and Salesforce.
- D. How many emails a month were sent from the current email provider
Answer: A,B
NEW QUESTION # 162
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- B. Automation rules with attended webinar and remove action
- C. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- D. Automation Rule with blank critera and add action &
- E. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
Answer: D
NEW QUESTION # 163
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The %%content%% variable tag in the layout template code was missing.
- B. The same layout template on both the form and the landing page was not used.
- C. The landing page on a browser with the cookies cleared was not tested.
- D. The form HTML embed code in the layout template code was not used.
Answer: A
NEW QUESTION # 164
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