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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) False
B) True

2. LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A) LenoxSoft must add prospect to a dynamic list
B) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
C) LenoxSoft added location based criteria
D) LenoxSoft uses location based scoring categories .

3. There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A) False
B) True

4. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A) Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
B) That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
D) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

5. A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A) Track downloads in the form reports and build different lists for all submissions.
B) Add a form completion action to apply a tag with the name of the piece of content.
C) Add a form completion action to add prospects to the right Salesforce campaign.
D) Build dynamic lists respectively based off of those form submissions.

Solutions: