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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement Fundamentals | - Digital marketing measurement concepts
|
| Topic 2: Conversion Tracking and Attribution | - Attribution models
|
| Topic 3: Google Analytics Integration | - GA4 and Google Ads linking
|
| Topic 4: Google Ads Reporting Tools | - Reporting interface
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?
- A. Total cost divided by the number of ad clicks
- B. Total ad clicks divided by the total ad costs
- C. Total cost minus the ad clicks
- D. Total cost divided by the ROI of the sale
Correct Answer: A 🗳️
You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?
- A. Keyword Tool
- B. AdWords Editor
- C. Google Analytics
- D. Keyword Tool Supercharger
Correct Answer: A 🗳️
Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?
- A. The client's site probably hasn't had any visitors yet.
- B. Kenny won't see the statistics on the client's site because he's also using Google AdWords.
- C. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
- D. Kenny should wait for at least 24 hours before expecting to see the statistics generated.
Correct Answer: D 🗳️
You are examining the Visitor information for your website. What is the purpose of visitor loyalty?
- A. Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
- B. Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.
- C. Visitor loyalty reveals statistics about visitors who have visited your site before.
- D. Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
Correct Answer: B 🗳️
Which of the following report types displays the age and gender of visitors?
- A. Placement Performance
- B. Demographic Performance
- C. Ad Performance
- D. Campaign Performance
Correct Answer: B 🗳️
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