Instant Download Google : adwords-display Questions & Answers
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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Targeting and Audience Solutions | 25% | - Demographic and geographic targeting - Contextual and placement targeting - Remarketing and similar audiences - Audience targeting methods |
| Introduction to Google Display Network | 15% | - Reach and scale across platforms - Core concepts and benefits - Campaign objectives and use cases |
| Bidding and Budget Management | 20% | - Budget allocation and pacing - Manual bidding options - Automated bidding strategies - ROI and performance goals |
| Ad Formats and Creation | 20% | - Responsive Display Ads - Uploaded image and HTML5 ads - Ad creative best practices - Compliance and policies |
| Measurement and Optimization | 20% | - Key metrics and reporting - Identifying and resolving issues - Optimization techniques - Conversion tracking |
Google Display Exam Practice Test Sample Questions:
Which of the following is NOT an Ad format available through self-managed AdWords accounts?
- A. Mobile Ads
- B. Display Ads
- C. Image Ads
- D. Text Ads
Correct Answer: C 🗳️
Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?
- A. Footer
- B. The conversion code goes into the ad code, not the website code.
- C. Header
- D. Between the <body> tags
Correct Answer: D 🗳️
Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
- A. Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
- B. Use Google AdWords for search marketing.
- C. Use Google AdWords with hundreds of comic-book based keywords.
- D. Use the Google Content Network for niche placements.
Correct Answer: D 🗳️
You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?
- A. 30 seconds
- B. 10 seconds
- C. 10 minutes
- D. 60 seconds
Correct Answer: A 🗳️
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?
- A. Gourmet coffee
- B. Gourmet coffee beans
- C. Specialty coffee
- D. French roast coffee beans
Correct Answer: D 🗳️
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