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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Excluded placements
B) Managed placements
C) Manual placements
D) Automatic placements

2. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Link policies
B) Quality policies
C) Content policies
D) Editorial and format policies

3. Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?

A) Quality score
B) Click-through rate
C) ROI
D) Load time

4. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Keyword tool
B) Placement tool
C) Search Terms Report
D) Traffic Estimator

5. Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?

A) Work with ISPs and telecom companies to improve IP address information.
B) Display the name of your targeted region below your ad text.
C) Work with lobby government to improve IP address information.
D) Display the IP address of irrelevant clicks.

Solutions: