Exam Name: ICS Social Software Sales Mastery Test v2
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2040-642 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Positioning | - IBM strengths in enterprise social networking - Differentiation from competing collaboration platforms |
| Solution Mapping and Customer Scenarios | - Industry-specific use cases and adoption scenarios - Mapping solutions to customer requirements |
| IBM Collaboration Platforms | - IBM Sametime and real-time collaboration tools - IBM Connections capabilities and use cases |
| Licensing, Packaging, and Deployment | - IBM Social Software licensing models - Deployment options and enterprise integration |
| IBM Social Business and Collaboration Overview | - Concepts of social business transformation - IBM Social Software portfolio positioning |
| Sales Strategy and Value Proposition | - Value-based selling of social software solutions - Customer pain points and business drivers |
IBM ICS Social Software Sales Mastery Test v2 Sample Questions:
What is one of IBM's key differentiators when it comes to delivering a Social Business solution?
- A. We offer Facebook log-in credentials
- B. We offer a flexible Social Business platform where customers can pick and choose what they need according to their business model
- C. We offer only cloud-based solutions
- D. We offer a single, rigid stack that needs to be installed as a single, inflexible solution
Correct Answer: B 🗳️
Three key attributes to focus on for designing for reputation and risk management are: have a plan, be proactive and fast, and __________________.
- A. limit access to social media site by employees and partners
- B. do not respond to negative statements in social media sites
- C. ensure that strategies are pushed down into the organization
- D. be transparent with two-way dialog
Correct Answer: C 🗳️
What is one of the goals when first meeting with customers?
- A. Determine how much budget they have
- B. Ask them which products they are going to buy today
- C. Provoke your customer to thought and action as to how Social Business is changing how we work.
- D. Deliver high-pressure sales tactics to close the deal
Correct Answer: C 🗳️
Who cares about Social Business at your customer site?
- A. Social Business strategy is not affected by internal requirements.
- B. Selling software and services should be your prime concern, not what the customer needs
- C. Only IT should control the requirements and specifications for Social Business.
- D. HR, Finance, Marketing, R&D, and Executives can all have different input and requirements for Social Business.
Correct Answer: D 🗳️
IBM Connections plays an important role in this larger strategy to add social value to information from formal repositories such as enterprise content management libraries.
What is this strategy called?
- A. Media Content Services
- B. File Management Integration
- C. Content Repository
- D. Social Content Management
Correct Answer: D 🗳️
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