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IBM M2040-642 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Positioning | - IBM strengths in enterprise social networking - Differentiation from competing collaboration platforms |
| Solution Mapping and Customer Scenarios | - Industry-specific use cases and adoption scenarios - Mapping solutions to customer requirements |
| IBM Collaboration Platforms | - IBM Sametime and real-time collaboration tools - IBM Connections capabilities and use cases |
| Licensing, Packaging, and Deployment | - IBM Social Software licensing models - Deployment options and enterprise integration |
| IBM Social Business and Collaboration Overview | - Concepts of social business transformation - IBM Social Software portfolio positioning |
| Sales Strategy and Value Proposition | - Value-based selling of social software solutions - Customer pain points and business drivers |
IBM ICS Social Software Sales Mastery Test v2 Sample Questions:
1. What is one of IBM's key differentiators when it comes to delivering a Social Business solution?
A) We offer Facebook log-in credentials
B) We offer a flexible Social Business platform where customers can pick and choose what they need according to their business model
C) We offer only cloud-based solutions
D) We offer a single, rigid stack that needs to be installed as a single, inflexible solution
2. Three key attributes to focus on for designing for reputation and risk management are: have a plan, be proactive and fast, and __________________.
A) limit access to social media site by employees and partners
B) do not respond to negative statements in social media sites
C) ensure that strategies are pushed down into the organization
D) be transparent with two-way dialog
3. What is one of the goals when first meeting with customers?
A) Determine how much budget they have
B) Ask them which products they are going to buy today
C) Provoke your customer to thought and action as to how Social Business is changing how we work.
D) Deliver high-pressure sales tactics to close the deal
4. Who cares about Social Business at your customer site?
A) Social Business strategy is not affected by internal requirements.
B) Selling software and services should be your prime concern, not what the customer needs
C) Only IT should control the requirements and specifications for Social Business.
D) HR, Finance, Marketing, R&D, and Executives can all have different input and requirements for Social Business.
5. IBM Connections plays an important role in this larger strategy to add social value to information from formal repositories such as enterprise content management libraries.
What is this strategy called?
A) Media Content Services
B) File Management Integration
C) Content Repository
D) Social Content Management
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: D |
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