Salesforce Certified Marketing Cloud Administrator - Marketing-Cloud-Administrator Exam Practice Test
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
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Correct Answer: B,D
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What is Setup Assistant?
Correct Answer: D
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A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
Correct Answer: A
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The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
Which network(s) support lookalike audiences directly from Advertising Studio?
Correct Answer: C
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A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
Correct Answer: B
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While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
Correct Answer: C
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What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
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Choose 2 answers
Correct Answer: A,B
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Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
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Which two products would allow them to send push notifications to customers with their mobile app?
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Correct Answer: B,D
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How are publication lists used in the Marketing Cloud?
Correct Answer: B
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A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
Which feature would the admin use to meet this requirement?
Correct Answer: A
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