Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Best Practices | - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies |
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Content Creation and Delivery | - Templates and AMPscript basics - Dynamic content and personalization - Email Studio and content builder usage |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. A/B Testing
- B. Einstain Engagement Activities
- C. Path Optimizer
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
- A.
- B.
- C.
Correct Answer: C 🗳️
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
- A. Einstein content block
- B. Smart capture block
- C. Interactive Email Form block
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
- A. Send an SMS to NTO's entire customer database with a link to subscribe.
- B. Send an email to NTO's entire customer database asking for referrals.
- C. Collect emails at offline activities, including in stores.
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Create CloudPages to collect and subscribe users,
- B. Leverage Social Studio to capture email addresses.
- C. Use Journey Builder to build an audience using Ad Studio.
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
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