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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?

A) Select all records where custom boolean field is true
B) Select all records that have an email address
C) Select all records created since a certain date

2. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) The ability to send an email to a Salesforce audience.
B) The option to convert a qualified Lead to a Contact.
C) Native execution of a Server-side JavaScript activity.
D) Flexibility to wait based on duration or a specific time.

3. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Decimal
B) Boolean
C) Text
D) Number

4. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Engagement Split
B) Wait Until Date
C) Join
D) Einstein STO

5. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
B) Building desirable sending history and data will be variable based on list size and engagement.
C) Sending in large volumes will alert ISPs the new IP Address is now in use.
D) The IP address is on reserve, is already in use, and has an email sending history.

Solutions: