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Adobe Marketo Engage Architect Master Sample Questions:

1. Which integrations are commonly used with Marketo? (Choose two)

A) Social media posting tools
B) Predictive analytics tools
C) CRM integrations
D) Manual lead imports

2. Which audit findings should be prioritized for resolution? (Choose two)

A) Unused email templates
B) Duplicate leads in the database
C) Inefficient lead scoring model
D) Untracked links in emails

3. A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A) First Touch Attribution
B) Multi-Touch Attribution
C) Last Touch Attribution
D) Linear Attribution

4. What factors should be considered when designing a lifecycle model? (Choose two)

A) The number of landing pages
B) Transition criteria between stages
C) Campaign folder structure
D) Lead scoring thresholds

5. A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?

A) Integrate with a CRM to enrich the data
B) Create an API to sync the data
C) Create a webhook to request the information
D) Use Marketo's native enrichment feature to integrate the third-party platform

Solutions: