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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

A) Google web server
B) Directly from the web page
C) Doc server
D) Index servers

2. Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A) Nancy has been credited for clicks on her ad that were deemed invalid clicks.
B) Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
C) Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
D) Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.

3. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
B) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
C) Yes, if you use a My Client Center account, you may have multiple accounts.
D) No. All Google AdWords participants can have just one Google AdWords account.

4. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can work offline on your Mac or PC.
B) You cpload changes to AdWords at any time.
C) You can store and navigate one or more accounts.
D) You can perform advanced searches and edits.

5. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
B) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
C) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
D) Jerry can do this through Google AdWords editor and the Campaign Manager.

Solutions: