CIW New 2021 1D0-623 Test Tutorial (Updated 56 Questions)
1D0-623 Exam Questions Dumps, Selling CIW Products
CIW 1D0-623 Exam Syllabus Topics:
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NEW QUESTION 31
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
- B. Define strategies, implement; monitor and adjust; listen and analyze
- C. Implement, monitor and adjust.
- D. Implement, monitor and adjust, listen and analyze.
Answer: A
NEW QUESTION 32
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Filling out all social media profiles completely.
- B. Share content from third parties that will engage users.
- C. Creating as many posts as possible, regardless of user engagement.
- D. Make sure all social media posts link back to your company's Web site.
Answer: A
NEW QUESTION 33
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Post responses to the messages, explaining the problem and when it will be resolved.
- B. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- C. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- D. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
Answer: A
NEW QUESTION 34
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post the weekly coupon flyer as a PDF.
- B. Post recipes with coupons for the ingredients.
- C. Schedule promotionevents at various store locations.
- D. Post a link to their corporate Web site.
Answer: C
NEW QUESTION 35
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Customer loyalty
- C. Return on investment
- D. Follower sentiment
Answer: A
NEW QUESTION 36
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Earned communication
- B. Posted communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 37
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Context; most if the posts were complaints about product performance.
- C. Choice the company used an inadequate data analysis system
- D. Complexity, data from multiple sources was poorly matched and imprecise.
Answer: B
NEW QUESTION 38
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
- A. Structural equivalence
- B. Centrality
- C. Transivity
- D. Reciprocity
Answer: C
NEW QUESTION 39
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowsouring
- B. crowdrising.
- C. crowshapping
- D. crowfunding
Answer: A
NEW QUESTION 40
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?
- A. The owner of the site uses the contact information to sell them services from other companies he owns
- B. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
- C. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
- D. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
Answer: A
NEW QUESTION 41
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Evaluation and interpretation
- C. Data mining and patterning
- D. Target data preprocessing
Answer: D
NEW QUESTION 42
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Contract with a reality television producer to create a short run series for cable broadcast.
- B. Record the speech and post it on the company's Web site with a text transcript.
- C. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- D. the format of the speeches to a question and answer panel with four to five participant
Answer: C
NEW QUESTION 43
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
- C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- D. Helps you identify the demographics of your current audience.
Answer: C
NEW QUESTION 44
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
- A. mail the users and request they show permission they are allowed to use the materials.
- B. Require users to accept a terms-of-use license and privacy policy before they can post any content
- C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
- D. File a lawsuit against the users for posting copyrighted materials on his site.
Answer: B
NEW QUESTION 45
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Growth
- B. Leverage
- C. cultivation
- D. Creation
Answer: A
NEW QUESTION 46
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Implementation and measurement
- B. Planning
- C. Development
- D. Preparation
Answer: B
NEW QUESTION 47
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
- A. A social media audit.
- B. A social media audit and a list of social media goals.
- C. Development of a persona.
- D. Analysis of current user demographic segmentation.
Answer: B
NEW QUESTION 48
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Set goals
- B. Identify the target audience
- C. Listen and analyze
- D. Define strategies
Answer: B
NEW QUESTION 49
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Implement regular reviews ofoutbound communications
- B. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D. Provide training for all employees in the company regarding legal and regulatory compliance
Answer: C
NEW QUESTION 50
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Financial loss and corporate identify theft.
- B. Reputation damage and financial loss
- C. Reputation damage and cybercrime.
- D. Theft of intellectual property and cybercrime
Answer: D
NEW QUESTION 51
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Answer: C
NEW QUESTION 52
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
- A. Engagement
- B. Impression.
- C. Reach
- D. Exposure
Answer: A
NEW QUESTION 53
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