[May-2024] Pass Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam in First Attempt Guaranteed!
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NEW QUESTION # 59
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
- A. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
- B. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
- C. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
- D. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
Answer: C
Explanation:
Explanation
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync1
NEW QUESTION # 60
A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers
- A. Form handlers
- B. Landing pages
- C. Social posts
- D. Forms
Answer: B,D
Explanation:
Explanation
A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement: landing pages and forms. Landing pages are web pages that capture visitor information and generate leads. Forms are web forms that collect visitor information and convert them to prospects. Both landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft. Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud Account Engagement. Form handlers are connectors that allow Marketing Cloud Account Engagement to use external forms on your website. Social posts are messages that can be sent to your social media accounts from Marketing Cloud Account Engagement.
References Customize Landing Pages with CSS Customize Forms with CSS
NEW QUESTION # 61
What should you do when multiple users are editing an email template at the same time?
- A. Update the same draft at the same time since the system will recognize updates made by both users
- B. Multiple users cannot edit the same email template at the same time
- C. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
- D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
Answer: C
Explanation:
Explanation
The best practice when multiple users are editing an email template at the same time is to always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it.
This way, you can avoid overwriting or losing your work, and ensure that the email template is consistent and accurate. If you do not save and exit, the system will warn you that another user is editing the same email template and ask you to confirm your changes
NEW QUESTION # 62
Does an automation rule ever match a prospect more than once?
- A. No, an automation rule will only affect a prospect one time
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time. - B. Yes, automation rules run every time.
Answer: A
Explanation:
Explanation
An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable the Repeat Rule option. If you enable the Repeat Rule option, the automation rule can match a prospect more than once, as long as they meet the criteria each time. Automation rules do not run every time, since they are evaluated based on a schedule that you can set. References: [Automation Rules], [Repeat Automation Rules]
NEW QUESTION # 63
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
- A. Unsubscribe
- B. Link clicks
- C. Form completions
- D. Email opens
- E. Page visits
Answer: B,D,E
Explanation:
Explanation
The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.
NEW QUESTION # 64
How can an action be applied to a prospect who views a specific page of a website?
- A. Through automation rules
- B. None of the above
- C. Through completion actions
- D. Through scoring
- E. Through page actions
Answer: E
Explanation:
Explanation
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page.
Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.
References: [Page Actions], [Completion Actions], [Automation Rules], Scoring
NEW QUESTION # 65
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
- A. Google AdWords
- B. All of the Above
- C. Bing
- D. Yahoo
Answer: A
Explanation:
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
NEW QUESTION # 66
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
- A. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
- B. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
- C. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
- D. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.
Answer: A
Explanation:
Explanation
The best way to configure a thank you email to be sent after the form on the "Request a Demo" landing page is submitted is to configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted. An autoresponder email is an email that is automatically sent to a prospect after they complete a desired activity, such as submitting a form or clicking a custom link. You can use autoresponder emails to thank your prospects, confirm their actions, or provide them with additional information or content.
A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. To configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted, you need to go to Marketing > Forms
> Forms > Request a Demo > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.
NEW QUESTION # 67
What is Lead Qualification? (select two)
- A. The process of determining when a prospect is ready for follow up from your marketing team.
- B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
- C. The process of determining when a prospect is ready for follow up from your sales team.
Answer: A,C
Explanation:
Explanation
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps:
determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation
NEW QUESTION # 68
How can a Prospects score be changed?
- A. Completion Actions
- B. Segmentation rule
- C. Profile
- D. Manually
Answer: A,D
Explanation:
Explanation
A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior.
Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles. References: [Scoring], Completion Actions, [Edit Prospects]
NEW QUESTION # 69
Users can be imported into Marketing Cloud Account Engagement
- A. False
- B. True
Answer: B
Explanation:
Explanation
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3
NEW QUESTION # 70
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
- A. Send emails to prospects from Gmail.
- B. Sync prospects with Google AdWords.
- C. Update the conversion field in Google Analytics.
- D. Append UTM parameters to a prospect record.
Answer: D
Explanation:
Explanation
The Google Analytics connector allows Marketing Cloud Account Engagement to append UTM parameters to a prospect record. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. By connecting Marketing Cloud Account Engagement with Google Analytics, you can automatically add UTM parameters to your Marketing Cloud Account Engagement tracked links and sync them with the prospect records. This allows you to see how your prospects are interacting with your online campaigns and measure their effectiveness
NEW QUESTION # 71
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A. Form Handler
- B. Form
Answer: B
Explanation:
Explanation
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings
NEW QUESTION # 72
Which three actions can be taken in an engagement studio program?
Choose 3 answers
- A. Notify a user
- B. Remove prospect from dynamic list
- C. Add prospect to list
- D. Reassign prospect
- E. Send email to prospect
Answer: A,C,E
Explanation:
Explanation
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8 Among the possible actions that can be taken in an engagement studio program, three of them are:
* Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8
* Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8
* Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about
* the prospect's engagement or readiness
NEW QUESTION # 73
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
- A. Instagram
- B. Snapchat
- C. Twitter
- D. Facebook
- E. LinkedIn
Answer: C,D,E
Explanation:
Explanation
Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. References: [Social Posting], [Set Up Social Posting Connectors]
NEW QUESTION # 74
What would a hard bounce refer to on an email sending report?
- A. An email that permanently bounced back to the sender because the address is invalid.
- B. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
- C. An email that is recognized, but returned to the sender because the recipient's mailbox is full.
- D. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
Answer: A
Explanation:
Explanation
A hard bounce refers to an email that permanently bounced back to the sender because the address is invalid. A hard bounce occurs when the prospect's email address is incorrect, the domain name does not exist, or the sender is suspected as spam and/or has been blocked7. Marketing Cloud Account Engagement marks prospects with hard bounces as undeliverable and prevents any further email sends to them8. A hard bounce is different from a soft bounce, which is a temporary delivery failure due to reasons such as a full mailbox, a server outage, or a message size limit9. Marketing Cloud Account Engagement retries sending emails to prospects with soft bounces until they are delivered or until they reach five soft bounces, after which they are marked as undeliverable
NEW QUESTION # 75
How often does Marketing Cloud Account Engagement sync with Salesforce?
- A. 30 minutes
- B. 5 minutes
- C. 10 minutes
- D. Real time
Answer: C
Explanation:
Explanation
Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. Marketing Cloud Account Engagement syncs with Salesforce every 10 minutes by default, but you can also trigger a sync manually or by certain actions. For example, you can sync a prospect from their record in Marketing Cloud Account Engagement or Salesforce, or you can sync a group of prospects by using automation rules, segmentation rules, or imports. You can also sync a prospect by changing their Marketing Cloud Account Engagement campaign, assigned user, or email opt-out status. You can view the sync status and history on the prospect record in Marketing Cloud Account Engagement or Salesforce. For more details -> 18192021
NEW QUESTION # 76
A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
- A. The A/B test winning variation has not been determined.
- B. The winning variation did not have any clicks.
- C. The A/B test v/as a tie between the two variations.
- D. The winning variation did not have any opens.
Answer: C
Explanation:
Explanation
An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric. If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References: 2: A/B Testing Your Email Sends
NEW QUESTION # 77
A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
- A. 3,000
- B. 4,000
- C. 3,500
- D. 2,500
Answer: A
Explanation:
Explanation
Mailable Database usage is the number of prospects in an account that are opted in and can receive emails. It does not include prospects that are opted out, in the recycle bin, or have a hard bounce or do not email status.
Therefore, the Mailable Database usage for the marketer with 4,000 total prospects, 3,000 of which are opted in, 500 of which are opted out, and 500 of which are in the recycle bin, is 3,000 (A). The other options (B, C, D) are incorrect because they either include prospects that are not mailable or exclude prospects that are mailable. References: Marketing Cloud Account Engagement - Salesforce.com
NEW QUESTION # 78
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers
- A. Salesforce Activities section
- B. Marketing Cloud Account Engagement Activities Visualforce page
- C. Marketing Cloud Account Engagement landing pages related list section
- D. Engagement History component
Answer: A,B
Explanation:
Explanation
To view a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact in Salesforce, an Administrator can use the following features:
* The Marketing Cloud Account Engagement Activities Visualforce page, which shows a detailed history of the prospect's interactions with Marketing Cloud Account Engagement assets, including landing pages, forms, emails, and custom redirects.
* The Salesforce Activities section, which shows the tasks and events that are logged for the contact, including Marketing Cloud Account Engagement landing page submissions. References: [Marketing Cloud Account Engagement Activities Visualforce Page], [Salesforce Activities]
NEW QUESTION # 79
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
- A. The prospect activities will show that the custom redirect was clicked.
- B. The newly converted prospect will NOT be affected because it was their first submission.
- C. The prospect activities will show that the form was successfully completed.
- D. The prospect will be added to the list.
- E. The prospect will be tagged.
Answer: C,D,E
Explanation:
Explanation
According to the Salesforce documentation, when a visitor clicks on a custom redirect with an action of adding a tag, and then fills out a form and becomes a prospect, the following three things will happen to the prospect:
A) The prospect activities will show that the form was successfully completed, B) The prospect will be added to the list, and D) The prospect will be tagged. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content, such as banner ads, social media posts, or third-party websites. A custom redirect can also have completion actions, such as adding a tag, which are performed when a visitor clicks on the custom redirect. A tag is a label that can be used to categorize and segment prospects. A form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A form can also have completion actions, such as adding to a list, which are performed when a prospect successfully submits the form. A list is a collection of prospects that can be used for segmentation and email sending. When a visitor clicks on a custom redirect and then fills out a form, the visitor becomes a prospect, and the completion actions of both the custom redirect and the form are applied to the prospect. The prospect activities will show both the custom redirect click and the form submission, the prospect will be added to the list specified in the form completion action, and the prospect will be tagged with the tag specified in the custom redirect completion action. The newly converted prospect will be affected by both the custom redirect and the form completion actions, as they are not dependent on the prospect's previous submissions or activities. References: Salesforce documentation
NEW QUESTION # 80
A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
- A. Click-Through Rate and Soft Bounces
- B. Tracker Domain Verification and Open Rate
- C. Total Sent and Suppression Rate
- D. Total Opt Outs and Hard Bounces
Answer: D
Explanation:
Explanation
The metrics in the list email report that could help the Account Engagement user understand how these prospects may have become unmailable are Total Opt Outs and Hard Bounces (D). These metrics show the number and percentage of prospects who either opted out of receiving future emails or had their emails bounced back due to a permanent error, such as an invalid email address. These prospects are marked as Do Not Email and cannot be emailed again unless they opt back in. The other metrics (A, B, C) are not directly related to the prospects' mailable status, but rather to the email delivery, performance, and tracking.
References: List Email Report Metrics
NEW QUESTION # 81
When are visitors converted to prospects?
- A. When a prospect fills out a form or form handler
- B. When they run through completion actions
- C. When an automation rule runs
- D. When the prospect visits a Marketing Cloud Account Engagement landing page
Answer: A
Explanation:
Explanation
Visitors are anonymous web browsers who have interacted with your online marketing content, such as your website, landing pages, or custom redirects. Visitors are converted to prospects when they fill out a form or form handler, which captures their email address and other information. Filling out a form or form handler is the only way to convert a visitor to a prospect. Running through completion actions, matching an automation rule, or visiting a Marketing Cloud Account Engagement landing page do not convert visitors to prospects, unless they also fill out a form or form handler on those pages. References: Visitors and Prospects, Forms and Form Handlers
NEW QUESTION # 82
A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
- A. Kate's prospect record will have a tag of "clicked" applied to it.
- B. Bob's prospect record will show him clicking on the link and filling out the form.
- C. Kate's prospect record will show her clicking on the link and filling out the form.
- D. Bob's prospect record will have a tag of "clicked" applied to it.
- E. Bob's visitor record will have a tag of "clicked" applied to it.
Answer: A,B,C
Explanation:
Explanation
The three things that will affect the prospect records based on these activities are:
* Bob's prospect record will show him clicking on the link and filling out the form. This is because when an unknown visitor fills out a form, they become a known prospect and their previous activities are tracked and associated with their prospect record1.
* Kate's prospect record will show her clicking on the link and filling out the form. This is because Marketing Cloud Account Engagement tracks the activities of known prospects who interact with your marketing assets, such as custom redirects and forms2.
* Kate's prospect record will have a tag of "clicked" applied to it. This is because the custom redirect has a completion action to add a tag of "clicked" to all prospects that click it, and completion actions are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity
NEW QUESTION # 83
Arrange these events in sequence:
- A. A visitor submits a conversion form
- B. The prospect's activity history is available to view in Marketing Cloud Account Engagement
- C. C B A D E
- D. A cookie is applied
- E. E C B A D
- F. The visitor is now a prospect.
- G. Visitors access your company website
- H. A D E C B
- I. E B A D C
Answer: F
Explanation:
Explanation
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
NEW QUESTION # 84
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