Latest [Oct 29, 2021] 100% Passing Guarantee - Brilliant MCE Exam Questions PDF
MCE Certification – Valid Exam Dumps Questions Study Guide! (Updated 77 Questions)
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NEW QUESTION 26
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A. A text token for the link to a displayed image
- B. A text token for the link to the content
- C. A styled rich text token for the subject line.
- D. A lead token for the lead's first name
Answer: B
NEW QUESTION 27
Which two statements differentiate smart lists from segmentations? (Choose two.)
- A. A lead can exist in multiple segments within the same segmentation.
- B. Smart lists can only generate information on the lead for the past 90 days.
- C. Snippets are created from smart lists.
- D. A lead can exist in multiple smart lists.
- E. Snippets can be dynamically changed based on segmentation.
Answer: D,E
NEW QUESTION 28
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
- A. Update lead acquisition program
- B. Update lead status
- C. Send the lead an alert
- D. Marketing suspend the lead
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351
NEW QUESTION 29
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
- A. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.
- B. All attributes will be updated.
- C. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.
- D. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.
Answer: D
NEW QUESTION 30
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
- A. Implement a global scoring model that uses the weighted average of both of the provided scores
- B. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
- C. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
- D. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
Answer: A
NEW QUESTION 31
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Rich Text
- B. Score
- C. Text
- D. Date
- E. Number
- F. Calendar File
Answer: D,E,F
NEW QUESTION 32
Which type of score should sales look at to identify purchasing authority?
- A. Behavioral
- B. Account
- C. Engagement
- D. Demographic
Answer: D
NEW QUESTION 33
How is Marketo different from an email service provider (ESP)?
- A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- B. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
- C. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
Answer: D
NEW QUESTION 34
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads' score?
- A. 0
- B. {{System.Reset}}
- C. = 0
- D. Reset
Answer: C
NEW QUESTION 35
By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.
How can this be communicated to sales?
- A. Create a Lead Performance report for sales
- B. Use a Trigger Campaign to Send Alert
- C. Change the Lead Score for the lead
- D. Use a Trigger Campaign to Send Email
Answer: C
NEW QUESTION 36
What is one difference between segmentations and smart lists?
- A. Segmentations can be used to create dynamic content while smart lists cannot.
- B. A lead can exist in multiple segmentations but not in multiple smart lists.
- C. Smart lists can be used in smart campaigns while segmentations cannot.
- D. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
Answer: A
Explanation:
Explanation
Explanation/Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/
NEW QUESTION 37
What needs to be done to track the success of programs using a custom channel?
- A. Upload the list of attendees to a list in the program
- B. Include a "Responded" program status
- C. Ensure forms are local to the program
- D. Ensure that program statuses are being updated
Answer: D
NEW QUESTION 38
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017 Customer Survey Reminder Program
- B. In the Admin Area
- C. In the 2017 Customer Survey Program
- D. In the Reports Folder
- E. In the 2017 Customer Survey Reminder 2 Program
- F. In the 2017-Customer Survey Campaign Folder
Answer: C,D
NEW QUESTION 39
What should be used to make program acquisition automatic?
- A. Local landing page
- B. Hidden form fields
- C. Global form
- D. Global landing page
Answer: A
NEW QUESTION 40
HOTSPOT
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Hot Area:
Answer:
Explanation:
NEW QUESTION 41
What is the difference between hard bounces and soft bounces?
- A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
- B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
- C. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
- D. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
Answer: B
NEW QUESTION 42
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
- A. Changes to the engagement program cadence
- B. Lead score
- C. Contribution to the engagement score
- D. Email performance
Answer: A
NEW QUESTION 43
What is the difference between hard bounces and soft bounces?
- A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
- B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
- C. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
- D. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
Answer: B
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email
NEW QUESTION 44
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A. Send Email > Wait 30 Minutes > Send Email
- B. Send Email > Wait 30 Minutes > Send Alert
- C. Send Alert > Wait 30 Minutes > Send Email
- D. Send Alert > Wait 30 Minutes > Send Alert
Answer: B
NEW QUESTION 45
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who are in the first stream of the program.
- B. All leads who have exhausted content in the entire program.
- C. All leads in the program with an engagement score higher than 5.
- D. All leads who have not exhausted content in the entire program.
Answer: B
NEW QUESTION 46
Where is the setting to enable Progressive Profiling when designing a form found?
- A. Form Settings > Settings
- B. Field Details
- C. Form Settings > Themes
- D. Admin functions
Answer: A
Explanation:
Explanation
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling
NEW QUESTION 47
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A. Email Blast
- B. Tradeshow Channel
- C. Webinar Channel
- D. Roadshow Channel
Answer: C
Explanation:
Explanation
NEW QUESTION 48
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