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NEW QUESTION 44
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A. Send Alert > Wait 30 Minutes > Send Email
- B. Send Email > Wait 30 Minutes > Send Alert
- C. Send Alert > Wait 30 Minutes > Send Alert
- D. Send Email > Wait 30 Minutes > Send Email
Answer: B
NEW QUESTION 45
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A. Email leads who have been inactive for more than 6 months
- B. Purchase lists from data vendors
- C. Purge the database of inactive leads
- D. Establish a direct Opt-in process for all leads
Answer: C,D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta- p/248282
NEW QUESTION 46
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 47
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
- A. Use Advanced filters
- B. Use ANY filters
- C. Use ALL filters
- D. Use Basic filters
Answer: C
NEW QUESTION 48
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?
- A. Open URL Builder in Admin
- B. Enable Personalized URLs
- C. Generate a private preview URL
- D. Edit URL Settings
Answer: D
NEW QUESTION 49
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
- A. When sending a newsletter email with an email program
- B. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
- C. When sending an invitation email with a batch smart campaign in an event program
- D. When sending a confirmation email with a trigger smart campaign in a default program
- E. When setting the stream cadence in an engagement program stream that contains only email assets
Answer: B,C
NEW QUESTION 50
Where is the setting to enable Progressive Profiling when designing a form found?
- A. Form Settings > Settings
- B. Field Details
- C. Admin functions
- D. Form Settings > Themes
Answer: A
NEW QUESTION 51
What is a reason to include a text version with an HTML one when sending an email?
- A. Text emails have higher delivery rates than HTML.
- B. Text emails offer a better user experience than HTML.
- C. Including a text version makes it more likely for people to click.
- D. Some email clients can only receive text emails.
Answer: C
NEW QUESTION 52
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field First Name is empty
- B. To display "there" in the email if the field First Name is empty
- C. To avoid an error message from showing if the field Company is empty
- D. To populate the first name field with "there" if the field First Name is empty
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/ td-p/186296
NEW QUESTION 53
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
NEW QUESTION 54
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
- B. Create a Landing Page Performance Report
- C. Create a form submission list in the Design Studio
- D. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885
NEW QUESTION 55
Which feature of Marketo requires an approval segmentation prior to it being functional?
- A. Program Cloning
- B. Custom Snippets
- C. Dynamic Content
- D. System Tokens
Answer: C
NEW QUESTION 56
A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
- A. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
- B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
- C. Use Mark Input to display the abbreviation while storing the full state
- D. Use Mark Input to display the full state value while storing the abbreviation
Answer: B
NEW QUESTION 57
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A. Email leads who have been inactive for more than 6 months
- B. Purchase lists from data vendors
- C. Purge the database of inactive leads
- D. Establish a direct Opt-in process for all leads
Answer: C,D
NEW QUESTION 58
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. New Email
- B. Edit Smart List
- C. Add A/B Test
- D. Schedule
Answer: A
NEW QUESTION 59
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