Marketing-Cloud-Administrator Practice Test Questions Updated 108 Questions
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Registration procedure of the Marketing Cloud Administrator Certification Exam are as follow
In order to apply for the Marketing Cloud Administrator, You have to follow these steps
- Click on Submit
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- Click Register for an exam.
- You will see a purchase confirmation screen. Click Finish.
- If you selected the supervised online exam:
- Click the Save button for your preferred delivery method.
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
- Select a test center.
- Click on Select
- Login to the Webassessor at www.webassessor.com salesforce. If you don’t already have an exam profile in Webassessor, you need to create one.
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- If you selected the supervised on-site exam:
- Check the accuracy of the exam and the details of the program, click Pay.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- You will be sent an email confirming the purchase and registration.
How can you begin study for the Marketing Cloud Administrator Certification Exam
Best guide For Marketing Cloud Administrator Certification Exam
Quick preparation guide if you don’t have time to read complete the page
The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
NEW QUESTION 15
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Upon receiving an email, all tracked links start with click.email.nto.com
- B. Cloudpages personalized URLs are served from cloud.email.nto.com
- C. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- D. Users receive Marketing Cloud password reset emails from help@email nto.com
Answer: A,B
NEW QUESTION 16
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 17
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. Contact Builder was not configured properly.
- C. The email address in All Subscribers is prioritized.
- D. The data extension was not configured as sendable.
Answer: C
NEW QUESTION 18
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Reference Content Block
- B. Dynamic Content Block
- C. Email Form Content Block
- D. CloudPage forms Content Block
Answer: D
NEW QUESTION 19
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Ages in Household
- B. Conversion Rate
- C. Lifetime Purchase Value
- D. Proximity to Store
- E. Last Purchase Date
Answer: B,C,E
NEW QUESTION 20
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create and send an apology email that includes a discount for a future purchase to all customers
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Create a user-initiated message to logged-in customers to send once the website is restored.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: C
NEW QUESTION 21
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. SQL Queries
- B. Data Filters
- C. Measures
- D. Journey
Answer: C
NEW QUESTION 22
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -Many Relationship
- B. One -to -Many Relationship
- C. Many -to -One Relationship
- D. One -to -One Relationship
Answer: B
NEW QUESTION 23
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Account Send Summary Report
- B. Email Send Report
- C. Campaign Email Tracking Report
- D. Email Performance Over Time Report
Answer: A
NEW QUESTION 24
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Triggered Send
- B. Suppression list
- C. Template-based emails
- D. Automation StudioTerm
- E. Data Filter
Answer: C,D,E
NEW QUESTION 25
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Deployment Manager
- B. Journey Extracts
- C. Copy activities
- D. Journey Templates
Answer: A
NEW QUESTION 26
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions support Customer ID to be used as Subscriber Key.
- D. Data extensions allow for add/update Import activity.
Answer: A
NEW QUESTION 27
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. An auto-generated text version will be sent with your HTML email.
- D. The email will avoid detection by various SPAM filters.
Answer: B,C
NEW QUESTION 28
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. System Status
- B. Failed Sends
- C. Help and Training
- D. Create Support Case
Answer: A,C
NEW QUESTION 29
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define custom Reply Mail Management.
- B. Define a Subscriber -specific From Name.
- C. Define a Sender Profile.
- D. Define a Delivery Profile.
Answer: C,D
NEW QUESTION 30
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. The IP address is on reserve, is already in use, and has an email sending history.
- B. Building desirable sending history and data will be variable based on list size and engagement.
- C. Sending in large volumes will alert ISPs the new IP Address is now in use.
- D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
Answer: C
NEW QUESTION 31
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?!
- A. AMPscript for Marketing Cloud
- B. Google Analytics 360
- C. Web Analytics Connector
- D. Marketing Cloud Connect
Answer: C
NEW QUESTION 32
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Google URL shortner
- C. Bitly URL Shortener
- D. Facebook ad manager
Answer: A,C
NEW QUESTION 33
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A user -initiated message to send an email to customers who made a purchase daily.
- C. A triggered message to send an email as soon as a customer completes a purchase.
- D. A file drop automation to send emails to customers who have made a purchase.
Answer: C
NEW QUESTION 34
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