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Authentic Marketing-Cloud-Administrator Exam Dumps PDF - 2024 Updated
To become a certified Salesforce Marketing Cloud Administrator, candidates must successfully pass the Marketing-Cloud-Administrator exam. Marketing-Cloud-Administrator exam is designed to test the candidate's proficiency in using the Salesforce Marketing Cloud platform, as well as their ability to manage marketing campaigns, create personalized content, and analyze campaign data. Marketing-Cloud-Administrator exam consists of 60 multiple-choice questions and must be completed within 105 minutes.
Salesforce Marketing-Cloud-Administrator is a certification exam that is specifically designed for professionals who want to demonstrate their skills and knowledge in Salesforce Marketing Cloud. It is a highly recognized certification that can help you enhance your career prospects and increase your earning potential in the marketing domain. Marketing-Cloud-Administrator exam is known as Salesforce Certified Marketing Cloud Administrator and is a must-have for anyone who wants to pursue a career in Salesforce Marketing Cloud.
The Salesforce Marketing-Cloud-Administrator exam covers various topics related to Salesforce Marketing Cloud, including email marketing, social media marketing, mobile marketing, and advertising. It also tests an individual's understanding of the features and functionalities of the platform, such as data management, segmentation, automation, and analytics.
NEW QUESTION # 48
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Personalization Builder
- B. Advertising Studio
- C. Web Analytics Connector
- D. Web and Mobile Analytics
Answer: C
Explanation:
Explanation
To append an Urchin Tracking Module (UTM) variable string to links in emails, NTO should use Web Analytics Connector. Web Analytics Connector is a feature that allows NTO to append UTM variables or other custom parameters to the links in their emails. Web Analytics Connector can be configured at the account, business unit, or send level, and can support up to four parameters per link. The other options are incorrect because:
* Advertising Studio. This is a product that allows NTO to create and manage advertising campaigns across various channels, such as Facebook, Google, or Twitter. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use their Marketing Cloud data for audience segmentation and targeting.
* Personalization Builder. This is a product that allows NTO to create and deliver personalized content and recommendations to their subscribers based on their behavior and preferences. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use predictive intelligence and machine learning to optimize their content and offers.
* Web and Mobile Analytics. This is a product that allows NTO to collect and analyze web and mobile data from their subscribers, such as page views, visits, conversions, and revenue. However, this product does not allow NTO to append UTM variables to links in emails; it only allows NTO to use web tracking code and mobile SDKs to capture and report on their web and mobile activity.
NEW QUESTION # 49
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up is important to establish a positive sender reputation.
- C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: B,D
Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
NEW QUESTION # 50
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Add the Role Marketing Cloud Channel Manager
- B. Edit permissions and Grant permissions to Send
- C. Remove the Marketing Cloud Viewer Role
- D. Edit permissions and deselect Deny for Email Sending!
Answer: B
NEW QUESTION # 51
What are entry source types for Journey Builder?
- A. Data Extension, Email List, API Event, Date Based Event
- B. Data Extension, CloudPages, Email List, API Event
- C. Data Extension, Salesforce Community, GA360, Email List
- D. Data Extension, Audience Studio, API Event, Date Based Event
Answer: D
NEW QUESTION # 52
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
- A. IP Allowlist
- B. Identity Verification
- C. Audit Trail
- D. Export Email Allowlist
Answer: D
NEW QUESTION # 53
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Audience Builder
- B. Einstein Email Recommendations
- C. Einstein Send Time Optimization
- D. Content Builder
Answer: B
Explanation:
Explanation
Einstein Email Recommendations is a product that enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content. This product uses predictive intelligence to recommend products or content based on each customer's preferences and actions. The other products do not have this capability.
NEW QUESTION # 54
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Each content area specified in a dynamic content rule exists.
- B. Correct syntax is used on any AMPScript in the email's code.
- C. Words or phrases used may trigger spam filters.
- D. Grammar and spelling in the email text is correct.
- E. Personalization strings map to attributes or data extension fields
Answer: A,B,E
NEW QUESTION # 55
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Send Logging is available for A/B tests
- B. Correct Send Log template is selected
- C. Send logging is enabled for the send
- D. Data retention settings is specified
Answer: C
Explanation:
Explanation
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
NEW QUESTION # 56
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Journey
- B. Data Filters
- C. SQL Queries
- D. Measures
Answer: D
NEW QUESTION # 57
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a One-to-Manyrelationship
- B. Link the Customers data extension to the data model using Email Address
- C. Linkthe Customers data extension to the data model using Customer ID
- D. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
Answer: A,C
NEW QUESTION # 58
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Notation Settings within the Import File Activity
- B. External Key within the Import File Activity
- C. Run Completion within the File Drop Automation
- D. RuntimeError within the File Drop Automation
Answer: A
NEW QUESTION # 59
Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Setup >Data Management > Synchronized Data Extensions
- B. Contact Builder > Data Extensions > Synchronized Data Extensions
- C. Setup > Apps > Salesforce Integration
- D. Contact Builder > Data Sources
Answer: D
Explanation:
Explanation
To configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud, NTO's Marketing Cloud admin should go to Contact Builder > Data Sources. Data Sources is a page that allows NTO to manage their data sources and integrations in Contact Builder. NTO can use Data Sources to select which Sales Cloud Objects they want to sync with Marketing Cloud and configure their sync settings and filters. The other options are incorrect because:
* Setup > Data Management > Synchronized Data Extensions. This is a page that allows NTO to view and manage their synchronized data extensions in Marketing Cloud. Synchronized data extensions are data extensions that store the data from synced Sales Cloud Objects in Marketing Cloud. However, this page does not allow NTO to configure which Sales Cloud Objects they want to sync with Marketing Cloud; it only shows the results of the sync process.
* Contact Builder > Data Extensions > Synchronized Data Extensions. This is a folder that contains all the synchronized data extensions in Marketing Cloud. Synchronized data extensions are data extensions that store the data from synced Sales Cloud Objects in Marketing Cloud. However, this folder does not allow NTO to configure which Sales Cloud Objects they want to sync with Marketing Cloud; it only shows the data extensions that are created by the sync process.
* Setup > Apps > Salesforce Integration. This is a page that allows NTO to view and manage their Salesforce Integration app in Marketing Cloud. Salesforce Integration is an app that enables Marketing Cloud Connect, which is a feature that integrates Sales Cloud and Marketing Cloud. However, this page does not allow NTO to configure which Sales Cloud Objects they want to sync with
NEW QUESTION # 60
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. General tracking data at the job level
- B. Contact data in sendable data extensions
- C. Contact data in non-sendable data extensions
- D. Contact-specific data at the job level
Answer: A,C
NEW QUESTION # 61
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Ages in Household
- B. Proximity to Store
- C. Lifetime Purchase Value
- D. Last Purchase Date
- E. Conversion Rate
Answer: C,D,E
NEW QUESTION # 62
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers
- A. Lists
- B. Groups
- C. Publication Lists
- D. Data Extensions
Answer: A,C
NEW QUESTION # 63
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: D
NEW QUESTION # 64
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Contact Builder > All Contacts > Email
- B. Analytics Builder > Reports > Email Send Report
- C. Email Studio > Email > Tracking > Sends
- D. Studio > Email > Subscribers > All Subscribers
Answer: B
Explanation:
Explanation
The Email Send Report in Analytics Builder is the best place to view the total number of emails sent across all business units in the last calendar year. This report provides a summary of email performance metrics such as sends, opens, clicks, bounces, and unsubscribes for a specified time period.
NEW QUESTION # 65
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Block
- B. Soft
- C. Hard
- D. Technical
Answer: A
NEW QUESTION # 66
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Set the period to a fixed date in the Data Retention Policy
- B. Log all variable data captured in emails at send time
- C. Add custom fields not included in the Send Log Template
- D. Apply an appropriately-scoped Data Retention period
- E. Log attribute data necessary for auditing communications
Answer: C,D,E
Explanation:
Explanation
For long term success of their Send Log data extension, NTO should consider the following three aspects:
* Apply an appropriately-scoped Data Retention period. A Data Retention period is a setting that determines how long records are kept in a data extension before they are deleted or archived. Applying an appropriate Data Retention period can help NTO manage their storage space and performance by removing old or unnecessary data from their Send Log data extension.
* Add custom fields not included in the Send Log Template. The Send Log Template is a predefined data extension template that contains a set of standard fields for logging send data. However, NTO can add custom fields to their Send Log data extension to capture additional information that is relevant to their business needs or reporting requirements.
* Log attribute data necessary for auditing communications. Attribute data is any data that is associated with a subscriber or a message, such as name, address, email type, or campaign name. Logging attribute data can help NTO audit their communications and track their performance by various criteria. The other option is incorrect because:
* Log all variable data captured in emails at send time. Variable data is any data that can change or vary depending on different factors, such as personalization strings, dynamic content, or AMPscript variables. Logging all variable data can result in excessive storage consumption and performance degradation for NTO's Send Log data extension. NTO should only log the variable data that is essential for their reporting or analysis needs.
NEW QUESTION # 67
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Update the Import definition to include a notification email address
- B. Move the Import definition to its own automation and include a notification email address
- C. Move the File Transfer to its own automation and include a notification email address
- D. Update the automation to include a notification email address for Runtime Errors
Answer: A
Explanation:
Explanation
Update the Import definition to include a notification email address is how the admin could receive a file of the bad data rows to confirm this theory. Import definition is a type of activity that allows marketers to import data from a file into a data extension or a list in Marketing Cloud. Import definition can be configured to include a notification email address that will receive an email with a link to download a file of the bad data rows after the import is completed. The file will contain the rows that failed to import and the reason for the failure
NEW QUESTION # 68
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Field Level Encryption
- B. Advanced Audit Trail
- C. Single Sign on Authentication
- D. IP Whitelisting
Answer: D
Explanation:
Explanation
To assist in reducing threats from malicious API attacks, NTO should enable IP Whitelisting3. IP Whitelisting is a security feature that allows NTO to specify a list of trusted IP addresses that can access Marketing Cloud via API. Any API requests from IP addresses that are not on the whitelist will be rejected. This way, NTO can prevent unauthorized or malicious API access to their Marketing Cloud account. The other options are incorrect because:
Field Level Encryption. This is a security feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent malicious API attacks; it only protects data at rest in Marketing Cloud from unauthorized access.
Advanced Audit Trail. This is a security feature that tracks and logs user activity and changes within Marketing Cloud. However, this feature does not prevent malicious API attacks; it only provides visibility and accountability for user actions in Marketing Cloud.
Single Sign on Authentication. This is a security feature that allows users to log in to Marketing Cloud using their credentials from an external identity provider. However, this feature does not prevent malicious API attacks; it only simplifies and standardizes user authentication for Marketing Cloud.
NEW QUESTION # 69
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Email Conversion Code
- B. Recommendation Code
- C. Conversion/Cart Code
- D. Collect Code
Answer: C,D
Explanation:
Explanation
To use Einstein to recommend similar items to customers during the checkout process, NTO needs to add two types of code to their website: Collect Code and Conversion/Cart Code2. Collect Code tracks customer behavior and preferences on the website, while Conversion/Cart Code tracks purchases and cart additions2. Recommendation Code is used to display product recommendations on the website, not during the checkout process2. Email Conversion Code is used to track conversions from email campaigns, not from website visits2.
NEW QUESTION # 70
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want tosync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
- A. Select all records with an email address
- B. Select all records which are active in All Subscribers
- C. Select all records where HasOptedOutofEmail is FALSE
- D. Select all records which have opened an email in the past six months
Answer: A,B
NEW QUESTION # 71
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Personalization Builder
- B. Web and Mobile Analytics
- C. Advertising Studio
- D. Parameter Manager
Answer: B
Explanation:
Explanation
Parameter Manager is the functionality that would allow this. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level
NEW QUESTION # 72
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Journey
- B. SQL Queries
- C. Data Filters
- D. Measures
Answer: B
Explanation:
Explanation
To create an audience based on complex criteria such as engagement and location, NTO should use SQL Queries5. SQL Queries allow NTO to write custom queries that can join data from different data extensions and filter based on various conditions5. Measures are used to define engagement metrics such as opens and clicks, but they cannot be used to filter by location or combine with other criteria5. Data Filters are used to filter data based on simple criteria such as attributes or measures, but they cannot be used to join data from different sources or filter by location5. Journey is used to create personalized customer journeys based on triggers and activities, but it is not a tool for creating audiences5.
NEW QUESTION # 73
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